The Multiple (And Unexpected) Benefits We Achieved Through Product Innovation

About 3 years into our startup, after the successful introduction of our first product, Ice Cider, Charlie and I started thinking about whether it was time to launch a new product as a follow-up act. Having both come from marketing backgrounds, we believed wholeheartedly in the importance of maintaining a steady stream of new ideas and new products in the development pipeline so as to satisfy the demands of customers and keep ahead of the competition curve, as much as was possible...Read on at https://www.forbes.com/sites/susanreid/2016/05/14/the-multiple-and-unexpected-benefits-we-achieved-through-product-innovation/#522d310e1f36