Standardizing For Startups When One Size Doesn't Fit All

During the first years of our startup, we tried to be flexible to special customer requests in order to grow our customer base quickly, but our heads were spinning with the variety of requests we received. To package our Ice Cider, our efforts ranged from creating a custom-designed wood box with an engraved painting on it to the designing of large gift baskets and boxes containing multiple products with branded glasses and corkscrews...Read on at https://www.forbes.com/sites/susanreid/2016/05/21/standardizing-for-startups-when-one-size-doesnt-fit-all/#668fb6c661ba