Introducing Susan's latest bookRe-Visioning Retirement is part inspiration, part practical guide — all about reconnecting with who you are now and confidently creating the life you’re meant to lead next.
The guide for your next chapterRe-Visioning Retirement
In Re-Visioning Retirement, award-winning vision researcher and international speaker, former tenured business school professor Dr. Susan Reid turns the retirement narrative on its head. This is not your traditional how-to or financial prep guide. It’s a workbook and an invitation to reimagine who you want to be after leaving your first chapter of work behind.
With humour, honesty, and the depth of a researcher who has studied vision for three decades, Dr. Susan Reid shares her own story, from a post-retirement panic attack in a French grocery store to launching a new, purpose-driven chapter using the very tools that she teaches to entrepreneurs and businesses.
Rooted in Susan’s research-backed FUN Method (Foundations, Uncovering, Nurturing), this workbook helps readers rediscover their passions, clarify their values, and shape a powerful new life vision, whether it includes volunteering, full- or part-time work, travel, learning something new, or simply living with more intention.
Re-Visioning Retirement is for the “retired-ish,” the curious, the not-quite-done, and everyone wondering: what’s next for me? It introduces Generation NARLY: the bold, empowered group redefining retirement by chasing big, exciting ideas they never had time for before.
This is a conversation starter, a journaling companion, and a permission slip to dream again - and especially for anyone redefining success on their own terms later in life.
Now available for Purchase
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Now available for Purchase •
For the Strategy-Minded DreamerA Guide for Charting and Implementing the Visioning Process
This evidence-based textbook dives deep into the ‘how’ of vision—what it is, where it comes from, and how to build one that lasts. Co-authored with Charles Crawford, it offers students and entrepreneurs a clear, practical framework for creating and implementing a vision to support meaningful, sustainable business growth.
Explore Susan's Research
Ø Reid, Susan E., Bessam Abdulrazak and Tianqi Xiao (2022). “An Exploratory Study of How Mobile Devices are Used by Older Adults”, OBM Geriatrics, Special Issue: Positive Aging a Two-Way Street: Healthy Lifestyle and Attitudes of Others (Ed.: Paul M. Valliant), 6(4): 209 (23 pages); doi: 10.21926/obm.geriatr.2204209.
Ø Reid, Susan E., Bessam Abdulrazak and Monica Alas (2018). “Modelling Willingness-to-Adopt an Intelligent Oven: Capturing the Seniors Perspective”, Journal of Health Science, 6(5): 1-10.
Ø Thakor, Mrugank, Susan E. Reid and Rui Chen (2018). “Home-state Attachment and Its Effects”, Journal of Consumer Marketing, 35 (6): 613 – 622; https://doi.org/10.1108/JCM-10-2017-2416.
Ø Reid, Susan E., Bessam Abdulrazak and Monica Alas (2017). “The Underlying Motivations for Mobile Device Use by Seniors”, Journal of Health Science, 5(3): 152-157, doi: 10.17265/2328-7136/2017.03.001.
Ø Reid, Susan E., Deborah L. Roberts & Karl Moore (2015). “Vision for Technology-Enabled Radical Innovation and its Impact on Early Success”, Journal Product Innovation Management, 32(4): 593-609.
Ø Reid, Susan E. and Ulrike de Brentani. (2015). “Building a Measurement Model for Market Visioning Competence and its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes and Ideational Behavior”, Journal of Product Innovation Management, 32(2): 243-262.
Ø Reid, Susan E., Ulrike de Brentani and Elko Kleinschmidt (2014). “Divergent Thinking and Market Visioning Competence: An Early Front-end Radical Innovation Success Typology”, Industrial Marketing Management, Special Issue on Radical Innovation, ed. Vicky Story, 43(8): 1351-1361.
Ø Reid, Susan E., Jorge Niosi and Shyama V. Ramani (2014). “Bionetworks vs. Nanonetworks: A comparison of diffusion rates of emerging technologies”, Int. J of Biotechnology, 13 (1/2/3): 90-104.
Ø Reid, Susan E. and Ulrike de Brentani (2012). “Market Vision and The Front End of NPD for Radical Innovation: The Impact of Moderating Effects”, Journal of Product Innovation Management, 29 (S1, Dec): 124-139.
Ø Niosi, Jorge, Petr Hanel and Susan E. Reid (2012). “The International Diffusion of Biotechnologies”, The Journal of Evolutionary Economics, published online July 26, 2012.
Ø Reid, Susan E. and Shyama V. Ramani (2012). “The harnessing of biotechnology in India: Which roads to travel?”, Journal of Technological Forecasting and Social Change, Special Issue: Innovation in India, 79 (4): 648-664.
Ø de Brentani, Ulrike and Susan E. Reid (2012). “The Fuzzy Front-End of Discontinuous Innovation: Insights for Management”, Journal of Product Innovation Management, 29(1): 70-87. (Nominated as 1/3 finalists in the journal’s ‘best article of the year’ competition 2012)
Ø Reid, Susan E. and Deborah L. Roberts (2011). “Technology Vision: A Scale Development”, R&D Management, 41 (5): 427 - 442.
Ø Reid, Susan E. and Ulrike de Brentani (2010). “Market Vision and Market Visioning Competence: Impact on Early Performance for Radically New, High-Tech Products”, Journal of Product Innovation Management, 27 (4): 500 - 518. (Nominated as 1/5 finalists in the journal’s ‘best article of the year’ competition, 2010)
Ø Moore, Karl and Susan E. Reid (2008). “The Birth of Brand: 4000 Years of Branding History”, Business History 50(4): 419-432 (Lead Article).
Ø Reid, Susan E. and Ulrike deBrentani (2008). “What Factors Determine Early Performance in Radical Innovation? Learning from the Top Performers”, Romanian Marketing Review 4 (Oct-Dec): 6–29.
Ø Niosi, J. and S.E. Reid (2007). “Biotechnology and Nanotechnology: Science-based Enabling Technologies as Windows of Opportunity for LDCs?” World Development, 35 (3), pp. 426-438.
Ø Tamilia, Robert and Susan E. Reid (2007). “Technological Innovation and the Rise of the Department Store in the Nineteenth Century”, Int’l Journal of Technology Marketing, Vol. 2, No. 2, pp. 1-21.
Ø Reid, Susan E. and Ulrike de Brentani (2004). “The Fuzzy Front-End of New Product Development for Discontinuous Innovation: A Theoretical Model”, Journal of Product Innovation Management, 21(3), 170 - 184. (Nominated as 1/5 finalists in the journal’s ‘best article of the year’ competition, 2004)
Ø Reid, Susan E. (2018). “Harnessing the Power of Entrepreneurial Market Vision”, Expert Insights, Published by Business Expert Press, pp. 1-12.
Looking for more inspiration?
Head to the blog for fresh thoughts, tools, and reflections to support your journey—straight from Susan’s desk.