Portrait of Susan Reid, Re-Visioning Advocate, Author and Speaker 
Helping you imagine what's next

Whether you’re redefining retirement or building something brand new, I’m here to help you see what’s next—and go after it with confidence and clarity.

A little about me

I'm Susan Reid - Re-Visioning advocate, educator, speaker, author, entrepreneur - and all-around champion of big ideas. I’m here to help you dream boldly and navigate your next chapter with clarity, courage, and joy. Whether you’re a business or entrepreneur looking for new direction, or at a turning point, perhaps "retired-ish" and looking for a new focal point for what drives you, you’re in the right place.

With three decades of experience researching, teaching and living the power of vision, I combine academic know-how with real-life insight to help you imagine what’s possible—and make it happen. My approach is rooted in evidence, shaped by lived experience.

I’m what I like to call a NARLY (Newly Retired & Left Young!) from my former career as a tenured professor of Marketing and Entrepreneurship at the Williams School of Business, Bishop's University (Ph.D., Concordia JMSB; M.B.A., McGill; B.Sc. Honours, Queen's). Alongside my husband Charles, I also co-founded Domaine Pinnacle (Canadian craft ciders and spirits) back in 2000—we ran it joyfully for years before passing it on in 2017 to start a new chapter. We moved to Nova Scotia, to live by the sea and then looked towards our other aspirations to guide us moving forward. For me, this meant focusing on lighting the vision path for you.

My approach to visioning

A Lighthearted Framework for Big Life Moves

Here’s the thing: visioning isn’t about pressure or perfection—it’s about possibility. Whether you're mapping out a creative project, ready to try something new, or finally turning that “someday” idea into a “today” plan, it all starts with a vision.

I use a research-backed, encouraging approach to help you dream the vision and build the plan. Together, we’ll uncover what really lights you up, and chart a path that feels exciting, grounded, and completely yours.

Portrait of Susan Reid, Re-Visioning Advocate, Author and Speaker 
Stories, research, and everything inbetween

A Lifelong Love of Writing

I’ve always loved writing—it’s where my academic curiosity meets my desire to connect and guide. From my early research papers to pieces for Forbes, I’ve used words to help people think differently about their path forward. My upcoming book, Re-Visioning Retirement, is one of the most personal projects I’ve ever worked on. It’s for anyone navigating change and ready to explore what’s next, one page at a time.

Let’s Work Together

Consulting, keynotes, or workshops—whatever path you’re curious about, I’m here to support you with ideas, tools, and a cheerleading spirit. Follow the link below to learn more about the different ways you can work with me.