Keeping Your Head Above Water When Riding A Wave Of Market Turbulence

Business, by definition, is sometimes very unpredictable. For startups, with their limited resources and experience, learning how to ride out periods of high market turbulence can be intimidating. It feels a little bit like hangin’ ten on a 20-ft wave when you’ve only just had a ‘dry-land’ surfing lesson on the beach. It's the daunting combination of unknowable potential futures colliding with limited control. Market fluctuations and competitive dynamics may make for interesting news stories, but as a cofounder of our family startup, I am far more comfortable when things stay on an even keel. So, how does one learn how to cope? Some people are better at this than others; my husband, entrepreneurial by nature, seems to thrive in these kinds of environments. I, on the other hand, not so much...Read on at https://www.forbes.com/sites/susanreid/2016/02/13/keeping-your-head-above-water-when-riding-a-wave-of-market-turbulence/#1c4289bf614d