5 Ways To Accelerate The Launch Of Your New Brand

Building your startup’s brand from scratch - and doing it quickly - is a challenge, but it’s possible to do successfully. Most entrepreneurs have limited resources with which to gain traction. That said, figuring out ways to accelerate the awareness and adoption of your product in the market is necessary to keep ahead of the competition, build brand equity and ultimately, keep your new business alive.Everett Rogers, in his book (5th edition, 2003, New York: Free Press), 'Diffusion of Innovations', demonstrates that there are five key characteristics which impact the speed of diffusion and adoption of any new product innovation.Here is how we applied Rogers' framework to help build our startup ice cider brand in the marketplace...Read on at https://www.forbes.com/sites/susanreid/2016/01/31/5-ways-to-accelerate-the-launch-of-your-new-brand/#2c0a0b323efe