The Importance Of Key Trade Shows In Opening International Markets

Our involvement with Camus, 'La Grande Marque', as our key strategic alliance partner, opened up the doors to exposure to the global public and the industry through trade shows specifically in the world of wine and spirits. One of the largest is Vinexpo, which is held every two years in Bordeaux – an important show for exposure and networking in the industry (plus a great excuse to drink some top-quality wines from around the world!).After my first trip with Charlie to Cognac to visit with the Camus team in 2005, we went to Bordeaux for the Vinexpo show. This tradeshow was a great opportunity for us to get some exposure to potential buyers, suppliers and also, to spend more time getting to know our new partners, the team at Camus. It was also an opportunity to meet Camus’ other partners, an important part of our network as their products would often be represented alongside ours at future trade shows...Read on at https://www.forbes.com/sites/susanreid/2016/02/28/the-importance-of-key-trade-shows-in-opening-international-markets/#6dc0996623db