How To Fine-Tune Your Brand By Listening To Your Customers

In my last blog post, ‘Letting Your Natural Curiosity Lead To Your Next Product Inspiration’, I talked about how the idea for our second major product line, a line of maple-based alcohol beverages, was inspired by hiking around the back of our country property. We had discovered a sugar shack far from the apple operations and decided to give “sugaring off” a try. While it wasn’t nearly as easy as we had anticipated it would be to produce maple syrup, we had a lot of family fun around the project, and it got us started talking about how maple would provide a great base for a whole new line of Canadian-inspired drinks...Read on at https://www.forbes.com/sites/susanreid/2016/07/05/how-to-fine-tune-your-brand-by-listening-to-your-customers/#2c47c49e3ee8