How To Build A Market That Doesn't Exist

“Everything is vague to a degree you do not realize until you have tried to make it precise.” (Bertrand Russell)As my husband and I migrated our startup idea from the drawing board to a first batch of ice cider, along with our new cider maker, we agonized over our next big hurdle: we had an awesome product, but was there a market?The basic pieces of our ice cider ‘puzzle’ were falling into place, but the real question was whether people would be interested in buying such a product...Read on at https://www.forbes.com/sites/susanreid/2015/11/20/how-to-build-a-market-that-doesnt-exist-2/#2091d32a23c9