Every Business Is History In The Making: Curating Your Story

Do you remember the first time it occurred to you that you really should be keeping a record of your company’s ‘story’? As entrepreneurs, ‘your past’ may only be a couple of years old, but it's never too early to start building that record.I believe that there is much value in actively curating the collection of artifacts which arises out of the act of ‘doing business'. Not only can this assist future forecasting and planning, but it can also help you to be actively involved in the ongoing telling of your story – which can be a very important component of building brand equity...Read on at https://www.forbes.com/sites/susanreid/2016/06/19/every-business-is-history-in-the-making-curating-your-story/#77ef1a16666c